I have no idea what I’m doing.

“Make it up, hope for the best and hope nobody finds out.”

“Fake it till you make it.”

That was absolutely me.  I can hear myself telling myself this in so many important moments in my life.

When I try to reflect on when that voice stopped in my head, I very quickly realise that it hasn’t actually stopped. 

I have these thoughts.  I find myself in situations where I have no idea what I’m doing.

But what I do know now is that these thoughts come and go – there are gaps.  

When we focus less on “I don’t deserve to be here” And “I’ve never done this before, what if it goes wrong?” and we focus on action, we can do great things.

Feeling like an imposter is totally normal, it is a feeling, not a diagnosis.

Through being kind to yourself, coaching and a little bit of healthy ignoring, it doesn’t need to be the thing that stops you achieving that promotion or asking for the pay rise or saying yes to that request.


Don’t Just Be.  Be Confident.

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As an experienced board member and Managing Director, our founder, Laura Capell-Abra knew that the day to day fire-fighting of running a business often over-took the need to look to the future. No More Ifs or Buts was developed to help businesses create a culture of continuous development.